Quality control is a process employed to ensure a certain level of quality in a product or service. Essentially, it involves the examination of a product, service, or process for certain minimum levels of quality. The goal of a quality team is to identify products or services that do not meet a company’s specified standards of quality.

There are many companies whose products and services fall short of their advertised claims, and despite whatever measures they have in place, customers continually are dissatisfied.

How does this affect your reputation as a business and what impact does it have on your success? And, if your quality control does slip up form time to time, how can you rectify it?

Today Carol Jones and I chat about how customer service can be your saving grace when your quality control falls though the cracks.

When most things that you want to buy - especially for someone else - seem to cost nothing and are all the same and made in China - what are you going to do?  When a product is made with no love or care - what does it mean to own it or to give it?  What is the energy invested in a product that is made only with cost saving in mind?

When it seems that all manufacturing is going to China and there are no manufacturing jobs left in the Western World - or much of the developing world either - what do you do?  Do we give up?  Do we try and make products in an even more mercenary way?

What some people are doing is that they are going back to a preindustrial manufacturing approach.  The web is empowering those who want to use real skills to make things because it can connect them directly to people who want to buy products that are made with love and care.